Maximize your blog’s earning potential this 4th quarter by planning ahead and identifying the best opportunities for growth and income. And do it all ahead of time so you can enjoy the holidays!
When it comes to blogging for most niches the last three months of the year are the busiest and most profitable. This is because with the holidays brands are spending more on ads and tend to be more willing to spend money on sponsored blog posts.
If you know how to leverage your blog during this time you can make it extremely profitable without a ton of work during the holiday season. It’s all about planning ahead and a lot of that planning should be done during the 3rd quarter or even the 2nd quarter. I plan all year for the 4th quarter (Q4) and work very hard at the end of the 2nd quarter into the 3rd.
Even if you are reading this in the 4th quarter you can follow these steps to get more out of the time that is left. Remember to make yourself a note for next year to start even earlier to really maximize your blog’s potential.
Preparing Your Blog for Q4
Creating a Plan
The first step to an amazing Q4 is having a plan. You need to be realistic with what you will have time to do, this is why it’s best to start early. Be sure to prioritize your to-do list so the things with the biggest potential are the ones you are sure to get done.
In case you’d like an example of a Q4 plan this is the one I tend to use for all of my blogs, I have four of them and because I prepare early I’m able to get most if not all of this list done for all of them.
- Identify Access- This is where you find what posts have already done well during past Q4s.
- Identify Gaps- You will want to see what posts didn’t do well but you think you can rework and also decide what new content you should be creating.
- Identify Paid Opportunities- This can be sponsored posts, affiliate links to add to posts, creating and promoting your own products, and more. It all depends on what ways you are monetizing your blog.
- Prepare Your Email System- Email is so important when it comes to having a profitable blog. Having good emails written early can really help you maximize their potential.
- Plan Your Marketing- You will need to look at what traffic sources tend to be your best. For me, Pinterest and search traffic are best so I really want to focus a lot of time on those areas to boost my traffic during Q4.
All of these areas and more are covered in the Q4 Profit Plan course. I like to go through this course each year to make sure I’m doing everything I can to make my Q4 profitable.
It makes the whole process very simple with detailed videos showing you every step. There are also worksheets to help keep you on track. It’s only $97 and worth every penny.
Staying on Track
Once you have your plan it can be hard to not get distracted by other shiny things that you see people saying you should be doing with your blog. Instead of tackling those things right now make a list to go through after you finish preparing for Q4.
I have my plan with me anytime I’m working and I’m looking at it multiple times a day to make sure I’m really staying on track. I also have an income goal set to give me something to strive for.
Another thing I like to do that’s motivating is set an amount of time I want to take off around the holidays. That helps motivate me to work hard so I can take that time off and still bring in a lot of money.
Usually, I take at least 3 weeks off. My husband also takes a big chunk of time off from work that way we can really enjoy the holiday season. It’s our favorite time of the year so we really look forward to that time.
Knowing I will be able to take that time off without added stress is amazing. I have time to watch lots of Christmas movies while sipping hot chocolate and do other fun things as well. Last year I went to see White Christmas at a local theater on a weekday, I went to a fun Christmas lunch with my mom randomly, and other fun things that normally I’d have to wait for weekends to do but because I work hard on my Q4 plan ahead of time I can do these fun things.
Tracking Your Progress
Tracking what you do and how it performs is useful for the next year and can help you not miss anything you needed to get done. I do this with Airtable because it makes it all really simple to set up.
I have a spreadsheet with my access and gaps. It’s where I keep track of when I shared those posts, when I updated them, and all the other details that can be useful. I used the Q4 Profit Plan to help me know what I really needed for this setup.
Next year I can use this list to start the process over with some of the work already done. I also leave myself notes for things to try the next year if I find what I tried this year doesn’t work as well as I think it should.
You also want to be sure to use Google Analytics and watch how traffic is going and see if you need to make any shifts. Maybe a post is not doing as well as you think it should be, you will see that and be able to make some adjustments to hopefully improve its performance.
Q4 Plan Summary
Are you a skimmer? This was a long post with a lot of information so here is the TL;DR. Be sure to also save this post to go back and read it when you need a little help with your Q4 plan.
- Create a plan with your accesses, gaps, paid opportunities to go after, an email plan, and a marketing plan.
- Take the Q4 Profit Plan course to fully maximize your earning potential during the 4th quarter.
- Stay on track, don’t get distracted by other tasks you think you should be doing, save those for later.
- Track your progress with a tool like Airtable.
- Mark your calendar to remember to start your Q4 plan early next year.
More Helpful Blogging Information
- How to Get Started With Affiliate Marketing
- How to Use Pinterest and Tailwind to Get More Blog Traffic
- How to Get Started With Email Marketing
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