How to Get Traffic from Facebook in 2022

Want to know how to get traffic from Facebook in 2022? Get all the tips and tricks that still work and don’t involve buying ads or spending any money at all!

Many people think that Facebook is no longer a useful traffic source for blogs. This is understandable. Facebook has pushed pay-to-play a lot over the years and it has made it hard to get organic traffic.

Facebook ads seemed like the only way to get meaningful traffic. While this is a useful strategy it can be tough getting started and can be a big investment. If you are pretty new to blogging you may not want to jump into this.

You may have heard that Facebook saw a decrease of a million daily active users in 2021. That’s true and it can make it seem like there is no real point in posting to Facebook. But not so fast, Facebook can still drive traffic if you use it wisely.

How to Get Blog Traffic from Facebook

I like to experiment with social media networks from time to time to see if a change in strategy can increase my traffic from that site. With Facebook I went back to posting every day. I currently post 3-5 times a day. I schedule 3 blog posts and sometimes share other content or share an affiliate related post. I do all my scheduling in Facebook so the only investment is my time.

Since I have started this I’ve seen a 300% increase in traffic not counting two virals I had! Without the virals the traffic was still not huge but still meaningful, add in the virals and Facebook is my number one social media traffic source for March.

In case this was unique to me I reached out to a couple bloggers that still use Facebook regularly and they were seeing a good size increase in engagement and traffic as well for the same time period.

This is why I like to keep all of my social media networks active. You never know when one will change the algorithm in your favor. It doesn’t seem like it happens often but when it does it’s pretty great. You also want to keep up with trends and adjust as needed. Doing the same thing year after year likely won’t equal growth.

Your time is valuable so don’t pour too much into a social media platform that isn’t performing for you but keep a little content going to keep it active and every once in a while test out something new to see if the platform will work for you again.

Facebook Strategy for Blog Traffic

This is what I do to gain traffic from Facebook. It doesn’t take me much time but it brings in valuable traffic. Try it out and make adjustments to make it work for you and your blog.

1. Schedule 3-5 blog posts a day. I only schedule my own blog posts. Sometimes I will share popular things to help engagement on my page but my main goal for Facebook is traffic so that means I should share my own stuff.
2. Invite people that engage with your content. You can click on the likes to see who has liked a post and if they haven’t already followed you there will be an “invite” button. This will help you get more followers.
3. Share posts to Facebook groups. Make sure you are following rules or even consider creating your own group and then share content from your page there. This will often boost engagement and tell Facebook to show the content to more people.
4. Use graphics people on Facebook like. Currently people love graphics with photos and an ingredient list for recipes and DIYs. You can see examples on my blog’s Facebook page. Look at popular pages in your niche to get an idea of what graphics people are engaging with.
5. Respond to comments. When you get comments on your posts try to respond to them. This is more likely to get people to come back and Facebook loves to see engagement on your page.

How to Decide What to Post

There are a few categories I pull from when decided what blog posts to schedule on Facebook.

• Seasonal Content– People tend to like seasonal content on Facebook. Keeping a running list of your posts with what season they work for can help. I keep this list on Airtable to make it quick and easy to schedule.
• Trending Content– Watch for trends and post content you have that fits them. You can use Google Trends for this or just watch your own feed.
• Your Own Viral Content– Each quarter I will check to see what posts brought traffic to my site the previous year during that quarter. I will re-share these posts around the same time.
• High Earning Posts- If you have ads look at what posts have the highest RPMs this can be a good way to get more money from each click. You can also share posts that tend to get affiliate sales to earn more.
• Lead Magnets- The best thing you can do is get your Facebook followers onto your email list so if Facebook stops bringing you traffic you can still leverage what you got before. Share posts with good lead magnets to get them onto your list.

When Should You Post?

I like to do a bit of testing to see when is best to post for my audience by mixing up the times every once in a while and looking for patterns. Sprout Social did a survey that can also help you find a good starting schedule.

They found the following-

• The best times to post are Wednesday at 11 am and 1 pm.
• The overall best day is Wednesday
• You will get the most consistent engagement on weekdays from 9 am–3 pm.
• The worst day is Sunday, which sees the least amount of engagement.
• You will find the lowest engagement during early mornings and evenings before 7 am and after 5 pm each day

You can learn more on the post What are the Best Times to Post on Facebook?